Okay, so you basically have thought about who you would like to market to maybe by age, gender, lifestyle, behavior etc.. but have you pinpointed or attempted to at least search for whom among your target market may be most likely to purchase your product/service? This process is called segmenting but on a more focused scale. Market segmenting to a small business owner can be vital to their success. I mean with all of the larger competition surrounding you , it would be wise to decide almost exactly who your customer is. Their are some key areas of segmenting , which if you design your marketing strategy around them , you can begin to see an increase in sales almost immediately! Check out these 5 areas below and use them to get focused on who your customer might be.
- Age- instead of a range like 11-18 get specific by saying teenagers in highschool
- Gender- instead of saying for ALL, instead specifically target teenage girls in highschool
- Lifestyle- What kind of Jewelry do teenage girls in highschool like to wear(if you are an accesories biz)
- Geographics/Location/Weather- What do teenage girls in highschool, who live upstate NY, prefer to wear in the Fall( ie.short, waist length jean jackets, light weight hijabs etc…)
- Behavior- Do your customers care about prestige, what’s trending? What kind of clothing do they like to purchase during the holidays?(colors, materials/fabric etc..)
For further explanation, a customer is not just someone who conveniently comes in to buy a few things from you but your customer is one who is willing and able( they have access to disposable income) to purchase your product or service because it fulfills a need or solves some problem they may be experiencing. Appreciate ALL purchases but take care of your customers because they are the ones keeping you in business! They trust that they can exclusively buy from you and they are consistently buying from you. Is your customer just 1 person ? The answer is NO! Your customer is a group of individuals that count on you to serve them. They are buying solutions they really don’t and should not be expected to understand the struggles you endure to get your product on the market or your service delivered. Work to develop a relationship with all who purchase from your biz whether they decide to buy or not. People often remember HOW THEY WERE TREATED. Its an emotion that drives action on all levels!
P.S. See you on the other side of change because I am no longer living in contemplation!
Your Mental Fitness and Business Coach,
3:30 pm on Sunday December 25, 2016 I sat at my kitchen table and got a BIG IDEA! I thought about how so many women are stuck trying to market their businesses and just wanted to genuinely help. I and my friend and co -host, Jumuat Kenchi of Jdiza Clothing found at http://www.instgram.com/jdiza_clothing_co,started a challenge on facebook to help promote sister businesses around the globe allowing for customers to readily buy their products. Each week we will feature businesses in a certain category. This week we are featuring businesses that sell clothing/accessories. If you have a biz or know anyone who has one encourage them to post it on the event page . I also ask that you share the event page with at least 10 of your friends! Please Go Check it out at https://www.facebook.com/events/630546480463585/
P.S. See you on the other side of change because I no longer live in contemplation! You have what it takes to succeed all by The Creators Permission and Will. Let’s Get It!! When YOU WIN I WIN!!!
Ukhtee Walida-Your Mental Fitness and Business Coach
Let’s Get Moving!!!! Now I know some of us may really be in tune with these words while the rest of us just are sitting and waiting until something major happens that gives us no other option but to MOVE!!! Like waiting to be inspired by seeing friends or people whom you’ve never met get married, have a baby, graduate college, launch a biz and sad of all death. I have noticed that people go crazy pressing the like button for all that I have just mentioned but fail to press the “I WANT TO WIN” button, which currently does not exist by the way!(smile!)
I just recently completed a 7 day challenge via facebook called “Shift Your Life” and many participated but only a few publicly let everyone know they were involved by their liking and sharing. I was challenged by 1 of my colleagues to see if Facebook was a platform that could be used to get people to TAKE ACTION and I realized something. I realized that some people caught on to the challenge right away and others caught on around the 3rd or 4th day and a little more near the end. This says to me that some people just need a lot more mindset motivation. They have all these goals but their readiness to achieve them is like finding a lizard in a field of tall grass. Their readiness cannot be easily found because they fear something. They may fear the unknown outcome of a shift in their life, success, failure etc… but it is definitely fear or simply procrastination and laziness. Notice I did not give any other reasons? Well if I gave a thousand reasons you surely could find one to attach yourself to and be content to say “THIS IS MY REASON AND I AM STICKING TO IT” but the only thing that you will achieve is a NEW EXCUSE NOT TO TAKE ACTION!!! It may sound harsh but I am a Mental Fitness Coach and I only want to see you come out winning like those football and basketball coaches want to see their guys win the championships!! You know how they start foaming at the mouth and jumping up and down on the sidelines while motivating their players! They are loud and TO THE POINT!!! You don’t have to listen because it’s a CHOICE AND THE CHOICE IS YOURS!!!
If you want a real shift you and no one else can give you room for EXCUSES!!! If you are waiting for everything to be perfect before you start, TRUST ME, you will almost NEVER GET STARTED!!! Sometimes it is in our storms where we find out what we are truly made of!!! You have to OWN YOUR GOALS AND THEY MUST ATTRACT YOU!!! If you are not ready to eat then don’t fish! Hey I am roughing it too! It is not easy AT ALL and if someone told you that THEY ARE TRULY LIYING!!!
We have to dress our minds for success otherwise our bodies won’t be attracted to it and ACTION JUST WON’T HAPPEN!!!
So Let’s Get Moving!!!! We have work to do! Out of maybe 7 participants to the “Shift Your Life” challenge ,2 have chosen to MOVE FORWARD and hire me as their coach to help them get MOVING! The challenge was only to awaken your subconscious and make you itch a little for success but choosing to go further will cause you to JUMP OUT OF YOUR SKIN TO WIN!!!
P.S. God Willing! See you on the other side of change because I no longer live in contemplation!Its not about Balance but it’s about a Harmonious Journey towards success!
Your Mental Fitness Coach,
Ukhtee Walida-Herspiring Bizness-“It’s Time”