What are you good at? What do you enjoy doing? What kind of people do you like to be around? Do other you believe others could benefit from something that you do(providing a product or service)? When was the last time you gave advice , sold a hand-made item or assisted someone in their business or personal life? How did they respond? How did you feel about their response? Did their response make you feel like you could do more and probably get paid for it? Okay this would be called a niche! If you love what you do there is a greater chance of you committing to the process of achieving success even if it means failing more than enough times! It is your passion!
Having a niche is also one sure way to receive a decent return on investment for your marketing efforts. It helps you identify the problems of your ideal clients so that you are able to speak their language. When you can speak their language it becomes much easier for them to seek and discover benefits, you offer, specific to their needs.
Clients need to feel that they can trust you and rely on your service or product to deliver the solution to their problem. They want to know that you have the best there is to offer for their unique circumstances. No one wants to buy- in to something that gives them little or no benefit.
While the economy is feeling its pains of recession, entrepreneurs and small businesses can still experience profits by tweaking their marketing efforts. Marketing can be costly but if done right it can build “stacks in the bank”. Plant the seed, water it and watch it grow!
Here are just a few ways you can begin to tweak your marketing efforts…
- Build a relationship with your ideal customer
- Learn their pain points(problems, issues, dilemmas)
- Ask yourself “how can my product or service provide a solution to my ideal customer’s situation”?
- Study your competitors
- Begin reaching out to your ideal clients , in large quantities, via social networks on the internet, seminars, meetings, workshops, etc.
- Stand out by getting recognized as a solution provider in your niche so your clients search for you instead of you looking for them
I hope that you have found these tips for tweaking your marketing plan very beneficial, however I really hope that you begin taking action to produce the results you desire! There are no results without action and no action without a plan!