To start your business at time were prices are rising for everything from gas to food, think smart. Here are some tips to an inexpensive start:
1. Market your product or idea to local organizations. For example, if you own a tutoring business you might ask schools and afters school organizations in your area to mention you in their newsletters/flyers/brochures. You could also offer to tutor 2 or 3 students in math for free for a month. The key is GETTING YOUR BUSINESS NAME OUT THERE!!! Print business cards and flyers right from your personal printer. It costs much less!!! Create a blog/website until you have gained the funding to hire a professional,if at all necessary.
2. You may not possess the capital to start out the way you dreamed of but you can still start even with little to no capital.Try it out!! Just jump in the water! Toe dipping will not satisfy your need to know if the water is too cold or just right. The initial cold splash might have your arms filled with goose bumps but you can and will get over it! You have what it takes now take what you have and give it all you’ve got. Prospect to your target market and if they seem interested ,GO FOR IT! Don’t be afraid to ask for your money either. You bring value along with your service or product and as long as it is providing the solution your prospective client is looking for ,to solve their problems, they will pay. Yes, you will have those “price consumers” who try to tell you that they are only looking for the lowest price. They are concerned with what value you put into your product or service or even that you have a large customer base. They are only looking to bargain with you on your price. Don’t give up believe in your product or service worth. You deserve to get paid for what your worth. Oh and as for the “price consumer”, You can cater to them during your promotional days were you lower your rates and offer discounts to increase your customer base, because they will appear again!
3. Only purchase supplies that you absolutely must have in order to carry out your business. Also, try to purchase supplies when you need them.
3. Look for used equipment to keep costs low. Consider shopping at discount stores for desks and chairs. And don’t buy equipment you absolutely have no use for. For example, do you really need a fancy printer that scans high-quality images if your a virtual assistant? Probably not, unless you have some fancy project to do for a customer and they will need to present it to executives.
4.The best advice I can really give, is to pay close attention to the operations of your business. Take notice of your costs and your expenditures and don’t be a spendthrift. Your business has an excellent chance of succeeding when you combine smart/effective money management with great business cards and good marketing.
“See you on the way up the ladder to success but don’t forget to plan for an unexpected flight down so you could go up another level, even higher than the first!” ~unknown